Although many of small and medium companies make a great determination to do internet-marketing, in fact, most of them cannot do it very well, even if they find a marketing professor or they are willing to spend a large mount of budget. However, some of them think the internet-marketing is too virtual, in fact it’s wrong. Traditional enterprises do not really understand the Internet. They always think that online marketing is just a skill, just changing the platform to advertise. In fact, traditional enterprises must do five things in transforming the Internet: product Internetization, employee Internetization, marketing Internetization, customer Internetization, and service Internetization.
The head of corporate network marketing can mobilize resources.
Due to the conflict of interest between the online and offline enterprises and the insufficient authority of the person in charge of network marketing, the entire Internet marketing operation process is difficult to process. SMEs really want to do Internet marketing well, business owners must be authorized to the network marketing leader, mobilize corporate resources is the basis for playing Internet marketing.steel pipes manufacturers
Find a reliable Internet marketing agent
Most SMEs can’t find a reliable Internet marketing agent, because no one understands deeply, so they don’t know who is reliable. But if the business owner has understood Internet marketing himself, so knowing what kind of person to look for and knowing what to do, it is easy to find it on the market. In addition to this, if you are a boss, you must study to operate by yourself and focus on it. Such as register a We-media, microblogging and Wechat account and running them by yourself for a certain period if you have enough time. Thus you can guide staff to do better.
Marketing Internetization platform coverage roundly
Internet marketing is not a matter of overnight. We suggest that full platform coverage is the key. For example, doing search engine marketing, then the official website, industry website, blog column, search engine series products, media from the media, microblogging and WeChat in turn. For example, doing micro-electronics, then Tmall, Jingdong and other e-commerce platforms based, a variety of short video, live broadcast platforms can be done, and finally to the social community micro-e-commerce. Marketing Internetization to cover the entire platform, of course, ultimately to play one or two platforms.
Doing internet marketing, time and capital investment can’t stop
Whether it’s relatively free internet marketing gameplay (mainly labor and time) or paid internet marketing (paid advertising, bidding, information flow, etc.), time and money can’t stop. To be effective quickly, you can only invest more labor and capital costs.
Many small and medium enterprises think twice, maybe the effect of Internet marketing in a short period of time does not seem to be good, the cost is not very cost-effective. For example, online advertising is not as good as offline activities, or free play is not as good as paid advertising. So they will question this method slowly, this seems to be impossible. So if you want to do internet marketing, what will your company do?